E-Letter Sign Up
Last week I shared with you the first simple, yet highly effective formula for writing sizzling ad copy. This week we’ll explore the second magic formula known as P.A.S.
If you missed last weeks eletter where I revealed the first magic formula simply visit www.mindcapturegroup.com and click on the section marked “articles” on the left hand side of the home page.
So what’s P.A.S.?
It stands for: Problem – Agitate – Solve
The first thing we need to determine with a prospect is what PROBLEM we can help them solve. If we can get the prospect to relate to a severe problem that impacts them we can hopefully build their curiosity to continue on with what we’re trying to convey or have them read. People are more inclined to avoid pain than to get gain.
The second thing we must do is stir up the readers emotions and AGITATE. We explore their anger, fear, embarrassment and every other possible emotion that will get them emotionally charged. You want to picture the reader saying out loud, “They’re exactly right! This has to stop. How do we make this go away?”
At this important point we SOLVE the problem by giving them answers that our product or service provides to alleviate their situation. In addition, you list and breakdown all the benefits they’ll receive by responding to your message.
This formula is tried and true. It’s that simple. Often times small business owners, sales professionals and entrepreneurs think that creating ad copy is a long drawn out systematic process that’s too difficult to learn. Nonsense! This formula, if applied and used, can quickly improve your marketing and communication pieces.
If you’re looking for a couple of excellent additional resources to help you write effective ad copy I highly recommend “Mind Capture: How To Generate New & Repeat Business In The Age of Advertising Overload” by yours truly, or “The Ultimate Sales Letter” by Dan Kennedy.
Well, that does it for this week. Next week we’ll explore 27 Ways To Boost The Effectiveness of Any Mailing.
Helping Others Achieve Marketing & Communication Breakthroughs
Sincerely,
Tony Rubleski
For additional marketing resources visit www.mindcapturegroup.com.
