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In this issue we’ll explore specific ways public speaking can be used in your business or organization to gain visibility and new business. I recently finished a great book by presentation coach and journalist Carmine Gallo titled 10 Simple Secrets of the World’s Greatest Business Communicators.
He describes a few interesting comments from interviews he’s conducted:
“I am blessed with the gift of communication and unlimited passion for this topic.”
- Suze Orman, CNBC host and personal finance author
“I’ve always felt that as CEO of an organization, you’ve got to be willing to put yourself in front of the brand.”
Here are three ways any business can use strong public speaking skills to help promote their business, organization or cause.
1. Giving commercials at
networking functions or events you sponsor
2. Public or in-house seminars for key clients or
prospects
3. Group sales presentations or meetings
Strategy #1 is used by many businesses and sales professionals. Why is giving a good talk important? An effective commercial or business talk often produces leads, a favorable impression of your company and interest from attendees in your product or service.
I’ve sat at many chamber events and watched countless speakers ranging from sales reps to company executives get up and ramble on and on producing little if any effect on the audience.
This is a shame. The two minutes designed to generate interest, introduce themselves, and market the business have been wasted due to poor public speaking skills. Again, if they treated the presentation with a little more planning, homework and practice the outcome could’ve been much better and productive.
Strategy #2 is a great way to educate key prospects or existing customers on common solutions or benefits your company, organization, product or service provides. Public workshops are designed to educate and inform prospects on key issues that directly impact them. By teaching and sharing valuable information you’ll be looked at as a resource and credible source to do business with.
In addition, a public or in-house workshop/seminar gives you more time to logically present your case versus a one-on-one sales appointment.
Strategy #3 will happen to almost everyone at some point in their career. To sell a new idea, win a bid, or answer objections they’ll be called to give a presentation to a group of decision makers or peers. It could range from presenting a budget to a corporate finance team or board of directors, selling a new idea to fellow employees or presenting a sales proposal to a prospective group of buyers within a department. Will you be able to successfully make the presentation?
Those who can effectively speak and communicate in front of a group have a decided advantage versus those who can’t. I strongly urge you to treat public speaking as a valuable skill that will produce multiple long-term benefits for you, your career and your business!
If this eletter has struck a chord with you and you’d like additional resources to help you improve your public speaking skills please shoot me back a reply and I’ll forward you over a brief list of books and organizations I highly recommend.
I thank you again for your time and hope you enjoyed this eletter. In the next issue we’ll change gears and explore powerful persuasion and sales training techniques to help you get more appointments, give better presentations and bottom line – WIN more business!
Helping Others Achieve Marketing & Communication Breakthroughs!
Sincerely,
Tony Rubleski
For additional marketing resources visit www.mindcapturegroup.com.
