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What I’m about to share in this eletter could have a massive, life-changing impact on your sales and communications if applied. Having spent over a decade successfully selling to hard to reach decision makers via the telephone I can tell you the strategies we’ll discuss do work and will save you a lot of frustration, time and produce more sales.
Are you continually challenged by what I call “voicemail hell”? If you’re like most people I consult, train and speak with at my workshops and trainings you answered “yes”!
If I could find the way to get every phone call and voice mail message returned I’d be a very, very rich man. While that’s simply impossible, I would like to discuss a few techniques that WILL greatly increase your odds and the number of call backs you receive.
While designed to make life easier and make us more productive, all of us in sales and marketing know how truly frustrating voice mail can be in the communication process and in particular helping us to grow new sales. Buckle in, bring an open mind and let’s begin.
Here’s the first of three voice mail techniques to help you get more phone calls returned that we’ll discuss in the next few eletters:
#1. The idea message. We all as humans are always looking for new ideas to improve our lives, save time, make more money and help others. This is pure human nature at work. To tap into this as it relates to messages I highly recommend you become an “idea champion” when leaving messages for people.
Here’s a quick example. Say you market health insurance to small business owners. You’re calling on a small floral shop owner. You get the standard “Fred’s not available, would you like to leave a voicemail?” You say yes and proceed. Here are a couple example messages you can adapt and modify to increase the odds of a return call.
“Hi Jane. This is Tony Rubleski at 616…. I’m located right here in town and had a couple of ideas I wanted to share with you and your team regarding the number one headache most local businesses have and a couple of new ways to solve it. I promise, only a couple of minutes, because I know you’re incredibly busy. I’ll be here for the next two hours at 616…”
“Hi Jane. This is Tony Rubleski at 616…calling. I have a quick idea that I wanted to run by you that could make you and your entire staff quite happy. I’m not kidding. Many other local businesses were amazed after we discussed a couple of new options to improve their business. I’ll be available until 10:30 AM at 616…”
Why do these voice mail techniques get attention? Simple. Curiosity makes us think, wonder, and ask questions in our mind. New ideas spark our brain and our imagination. In addition, we’re not revealing excessive amounts of information so a person can make a snap, impulse decision based on a voice mail message.
You’ll also note that I put my phone number at the front of the call, mentioned the local connection, and that I would only need a couple of minutes. This makes it easier and less threatening for the person to call me back.
Please note: I’m not advocating deception here. You’re goal is to get a return call and quickly share the idea(s) to determine if there might be a reason to discuss your product or service in greater detail.
In the next eletter we’ll explore the second voice mail technique designed to help you get more phone calls returned. I thank you again for your time and hope you picked up new information to improve your life.
Helping Others Achieve Marketing & Communication Breakthroughs!
Sincerely,
Tony Rubleski
For additional marketing resources visit www.mindcapturegroup.com.
