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Welcome back. In the last eletter we looked at the first of three voicemail messages designed to help you get more phone calls returned from targeted prospects you’re trying to reach. Again, having spent over a decade selling successfully to hard to reach decision makers, these strategies if applied will serve you well.
Standard voicemail messages will not cut it in today’s business climate. People are buried with communications and you’ve got to do things uniquely and different to have any shot at getting people’s valuable time and attention.
Here’s the second voice mail technique to help you get more phone calls returned:
#2. The "quick question" message. I can vividly remember a few years ago when I’d just gotten off the phone after leaving a voice mail and a fellow colleague looked and me with a huge grin and said, "let me guess, you’ve got a quick question to ask?" I laughed out loud because they captured and pointed out to me one of my favorite voice mail message techniques.
Here’s a quick example scenario. Let’s say you’re marketing advertising services to local business owners. The prospect you’re calling is a pizza restaurant. You’re calling one-hour before they open and you’re prompted to leave a message. Here are a couple of example messages you can adapt and modify to increase the odds of a return call.
"Hi Mike. This is Tony Rubleski at 638…I’m calling from Spring Lake and had a quick question about one of the recent coupons you sent me. If you could give me a call back again at 616…when you open this morning, I’d greatly appreciate it. Thanks!"
"Hi Sue. This is Tony Rubleski at 638…I had a quick question regarding your billboard on US-10 that I hoped you could answer for me. I’ll be in until 11:30 AM. Thanks!"
Why does the quick question voice mail strategy get results? There are a few reasons:
1. It builds curiosity
2. It suggests that we need help to get a question
answered
3. It doesn’t imply a big time commitment on
the prospects part
4. It offers a great segway (assuming you’ve
HONESTLY explained why you had the question) to discuss
what you provide that can possibly help their business
Again, make sure you leave your
phone number at the beginning of the call and speak
s-l-o-w-l-y so they can easily write down your information
and not skip ahead because they can’t understand
you.
A quick question? If this is of value, would you be interested in learning a third voice mail strategy to get more of your phone calls returned? Aha, I gotcha! The question technique and the promise of an idea. The first two voicemail techniques combined.
Until next time have a great week. Stay tuned for the next eletter where we’ll explore the third and final technique designed to help you build your business. Thanks again for your time and I hope you picked up new action strategies to improve your life.
Helping Others Achieve Marketing & Communication Breakthroughs!
Sincerely,
Tony Rubleski
For additional marketing resources visit www.mindcapturegroup.com.
