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The last two eletters we explored two powerful strategies to help you get more voicemail messages returned. Here are the two earlier techniques we discussed:
#1. The idea message
#2. The “quick question” message
If you missed one or both of these earlier messages I highly suggest you visit www.mindcapturegroup.com where all back eletter issues are archived for your convenience and future reference.
The third and final voice mail technique involves the power of association.
#3. The name drop message. This technique is sometimes frowned on by some people because they either don’t understand how to do it properly or they fear the prospect will be offended when they mention a possible competitor in their industry.
Here’s a quick example to study, modify for your business and implement immediately to help you get more messages returned. In this scenario you’re selling radio advertising to a defined niche of auto dealership prospects. The gatekeeper or assistant instantly asks “What’s this regarding?” At this point you can either get into a verbal boxing match if you goof up and aren’t prepared to answer a question or you can ask to leave Joe Bigwig a voicemail.
“Hi Joe. This is Tony Rubleski in Grand Rapids at 638…I’ve helped a number of other dealerships in the region such as ABC Motors, GR Imports and Best Buy Auto World to increase traffic at their locations and communicate more effectively with existing customers. I had a quick question regarding a recent ad I saw on WOOX. I’ll be available until 10:30 AM. Thanks!
Why does this voice mail technique work?
1. It uses the power of association
2. It ignites one of the most powerful psychological
triggers in marketing – fear of loss
3. It ties in a “quick question” which
we discussed in the last eletter
Well there you have it. Three powerful voicemail strategies to help you get more phone calls returned. Do the math. If you get just 5 more voicemail messages returned per week over an average of 50 weeks that’s 250 additional opportunities. If you convert just 10% of these prospects that’s an additional 25 new customers per year.
Helping Others Achieve Marketing & Communication Breakthroughs!
Sincerely,
Tony Rubleski
For additional marketing resources visit www.mindcapturegroup.com.
